February 6, 2021
Turning one-time customers into repeating, loyal customers is the reward that you gain for discounting certain products or services.
Coupon advertising has taken on new life in the world of digital marketing. Besides rewarding customers for loyalty, they provide your company with email addresses and give you an inside look at the shopping habits of thousands of clients. Coupons can be used on websites, sent to a targeted group of customers through email marketing, downloaded and scanned on a smart phone, integrated into your mobile app, or shared on Facebook.