Coupons are still one of the top sources driving in store shopping.

February 17, 2017

New customers bring in coupons and see the store for the first time and usually spend more once they see the products. Repeat customers also bring in extra income even with the coupon deal. Any amount of cash goes toward the fixed costs and eventually variable cost of the product. Even though the profit is less it still contributes to the bottom line. Most Mom & Pops stores don't sell on line so they need this traffic. Once the monthly fixed costs are covered then that is when the store is making money. Put your coupon on for free and send to your customers.